Introduction

During November, our real-time platform (https://analytics.live) analysed the media presence of diplomatic corps in North Macedonia.

In addition, we also monitored their presence on social media channels, including official channels of embassies, state institutions and organizations.

The research scope includes:

Media coverage across 400+ media outlets

Thousands of Social Media channels – (Facebook, Twitter, Youtube & Instagram)

Audience reactions (likes, share, comment and emotions)

Most active Twitter profiles of foreign diplomats in North Macedonia

Methodology

Pikasa utilized its own intelligence platform Analytics.live to conduct a real-time monitoring of 1.500 media outlets across Western Balkans, Ukraine, Moldova, Bulgaria and thousands of social media channels.

The analytics platform shows media articles along with their respective penetration in social media platforms (Facebook, Instagram, Twitter, YouTube etc.) by counting all types of activities such as likes, comments, shares, views and emotions.