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Welcome to

Pikasa Strategic Insight data analytics
company operating in SEE region, specialized
in media analytics and strategical
development and monitoring of media outlets
& social media channels.

10 years experience

Over the past 10 years, Pikasa has worked with more than 30 media products on leading TV, Online and Radio media outlets in North Macedonia, supporting them to organically growth and contribute in building the open society.


Pikasa’s media intelligence platform “Analytics.mk” offers comprehensive and real-time analytics for monitoring the overall media landscape in the country, at the same time enabling its clients to scientifically measure their impact & presence in the media and compare with the activity of selected competitors.

24/7 monitoring and analysis

Analytics.mk applies machine learning algorithms to an integrated feed of digital media sources and the major social media platforms to deliver actionable insights.

300+ Media outlets per country | 10,000 News articles per day/per country | 100.000 Social media content per day/country (Facebook, Instagram, Tweeter, YouTube etc.)

Analytical products for your company

Analytics.mk platform offer 3 features products:


This product is developed for communications teams who need to understand North Macedonia’s media context, and also learn Who’s talking? Who’s listening? What they’re talking about and Who are the most influential voices? Are your messages breaking through?

This product presents on daily/weekly and monthly basis:
• Top pieces of content on media and social media platforms
• Trending Topics and Spikes
• Most Active media outlets and platforms
• Highest Engagements
• Buzzing Hashtags


Is product dedicated to communications teams who need to track messages and reputation in the media. This product will answer questions such as: What’s being said about you? Are your messages breaking through?

Daily, Weekly and Real-time Media Intelligence product that presents:
• Tracking of up to 15 keywords or names & variants
• Highlights: What Was Important; Stories to Watch
• Topic Tracker
• Trends
• Sentiment analysis option
• Red Alert reporting


Helps to understand what’s being said by their competitors and about their competitors

This product presents Daily, Weekly and Real-time Media Intelligence:
• Pre-configured comparison set for one industry
• Companies
• Keywords
• Channels and platforms
• Trends
• Highlights: Key Moves & Messages


There are many addons which you can include in your plan. Mora about our addons you can find in next section on this page.

Many features to discover with PIKASA

Pikasa’s team can help to companies of all kinds to understand the media environment in the given context, to constantly monitor who is influencing their selected target groups and support brands to spot what is important fast enough so they can fully maximize the moment.


Media and Communications teams needing to track the performance of online outlets and social media channels Weekly customized ratings performance data

Weekly Media Intelligence product

• Media Outlets
• Social Media Channels
• Influencers (identify, track & rank influencers)

Propaganda Detector

Specialized media intelligence product designed to track, identify and report certain propaganda, based on machine learning algorithms developed by Pikasa, based on 5 years long learning process in media intelligence programs.

Custom Dashboards

Fully customized dashboards for based on specific partners needs.

Contact with us anytime

Pikasa Strategic Insight

MK Office
Krste Misirkov 7
Lam C/2/14, Trade Centar Mavrovka
1000, Skopje
North Macedonia
P:+389 2 3212-812
USA Office
16192 Coastal Hwy Lewes, De 19958
Lewes, De 19958
United States
P:(302) 291-2526

[email protected]