Back in January 2021 Nielsen has launched TV
AdIntel services in Kosovo.
Nielsen is providing
advertisers, agencies and media owners with a picture of the competitive
landscape by measuring in particular the following: who advertised - on which medium - how much
was spent by campaign - how many ads and ad formats. Currently six of the most important TV stations are covered by
this service: RTV21, RTK1, Klan, KTV, Dukagini and T7. Nielsen's highest
standards have been implemented to ensure the quality of this service, which should
provide the opportunity for a positive impact on market improvement. Discussions
for local sales representation were made with Pikasa Strategic Insights.
Nielsen Company (NYSE: NLSN) is announcing that the negotiations for a
strategic alliance between the two companies have reached a final phase. The
cooperation shall help shape the future of media measurement and TV advertising
in Kosovo. Pikasa is intended to perform on the market as Nielsen’s exclusive
sales representative partner, offering AdIntel services which currently will include
Telepad, Multigrabber and video automatic spot recognition (ASR) technologies.
In addition, Nielsen and Pikasa plan to further advance into integrating the Nielsen’s
TAM (television audience measurement) data measurement solution for the whole
market. Nielsen’s office in Skopje, Macedonia will provide all essential
support for this business step.
plc (NYSE: NLSN) is a leading global data and analytics company that provides a
holistic and objective understanding of the media industry. With offerings
spanning audience measurement, audience outcomes and content, Nielsen offers
its clients and partners simple solutions to complex questions and optimizes
the value of their investments and growth strategies. It is one of the few
companies that can offer de-duplicated cross-media audience measurement.
Audience is EverythingTM to Nielsen and its clients, and Nielsen is committed
to ensuring that every voice counts.
An S&P 500
company, Nielsen offers measurement and analytics service in nearly 60
countries. For more information, visit www.nielsen.com.