In August, the top industries across the Western Balkans captured the public's attention on Facebook, sparking discussions and reactions. Let’s take a look at the biggest attention-grabbers!

In Serbia, the Betting industry topped public reactions on Facebook in August, followed closely by Supermarkets within the Food industry. Supermarkets engaged audiences with promotions, discounts, and special offers, driving significant online interactions.

North Macedonia: Supermarkets dominated Facebook engagement, with Private Hospitals in second place, highlighting strong public interest in daily essentials and healthcare services.

Bosnia & Herzegovina: The Retail industry took the lead, with a major retail company generating significant public interest across various product categories. The Drogerie sector followed, particularly in personal care and household goods, emphasizing the focus on everyday consumer needs.

Montenegro: Tourism-related activities, especially travel agencies, led Facebook engagement, reflecting the country’s strong tourism sector. Agencies promoted vacation packages, local tours, and travel deals, appealing to both locals and international visitors. The Betting industry also garnered significant engagement.

Kosovo: Supermarkets also led in engagement, far surpassing other industries, reflecting the importance of consumer goods and everyday shopping.

Albania: Engagement was spread across multiple industries, with Private Hospitals, Appliance Stores, and Home Furniture businesses attracting considerable attention. This shows diverse public interest in healthcare and home-related purchases.

This analysis was conducted by Pikasa using its real-time platform, analytics.live, to track Facebook engagement in the Western Balkans.

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