Air pollution remains a pressing concern, with public and media interest peaking during the colder months. Monitoring data shows significantly higher activity in winter, particularly in November, which recorded 202 social media posts, 2,201 articles, and 33,863 engagements. This contrasts with the summer months, where engagement and coverage were notably lower. The spike in winter highlights the season's impact on air quality, often exacerbated by heating and weather conditions.

Key discussions throughout this period revolved around alarming statistics, such as Skopje's recurring status as one of the most polluted cities globally. Articles shed light on the grave impact of air pollution, including the tragic statistic that one in ten children in Macedonia dies due to poor air quality. Stories of hope and innovation also emerged, such as students from Prilep developing a "Smart Eco Panel," reflecting a proactive approach to tackling the issue.

Additionally, debates on solutions were prominent, with experts and engineers emphasizing the need for structural changes, including adopting green energy and innovative technologies to combat pollution effectively. The public discourse frequently highlighted the role of local governance, urban planning, and individual efforts in addressing air pollution, particularly in highly affected areas like Skopje, Kavadarci, and Strumica.

Despite these discussions, the data from monitoring social media and media outlets underscores the complexity of addressing air pollution, as public engagement fluctuates and peaks primarily during moments of crisis or heightened awareness. The collective efforts of media, social platforms, and communities are crucial in sustaining the momentum needed to implement lasting solutions.