Pikasa Analytics Leads the Discussion on Digital Challenges at Disicon 2024

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Pikasa Analytics is proud to have participated in the 8th NDI Disicon Conference, held in Pristina. This influential event focused on the intersection of democracy, information, and digital challenges, providing a platform for thought leaders, policymakers, and organizations to discuss solutions for a resilient, informed digital landscape.

Pikasa Analytics CEO, Norik Selimi, Shares Insights

Norik Selimi, CEO of Pikasa Analytics, took the stage to highlight our organization's journey, core values, and significant contributions to information integrity. His presentation not only showcased our past accomplishments but also outlined our vision for shaping the future of digital information and combating misinformation in the region.

Key Research Findings Presented

During his address, Norik shared several key research insights from Pikasa Analytics. Here are the major takeaways:

  1. Foreign Influence on Information Flow in the Western Balkans

    Pikasa's research uncovered the significant impact of foreign sources on the narratives within the Western Balkans. Our findings highlight how external actors shape the flow of information, influencing both the content and public perception of stories. This influence is critical in understanding regional stability and public opinion formation.

  2. The Emergence of Destructive Narratives

    We examined how foreign influences contribute to the rise of damaging narratives that deepen ethnic divisions in the region. These narratives are not accidental; they are carefully crafted strategies designed to polarize communities and threaten democratic processes. The amplification of these divisive narratives poses a risk to social harmony.

  3. Increase in Hate Speech in the Digital Space

    Norik's presentation also addressed the growing issue of hate speech online, particularly during political and election cycles. Our research reveals how divisive narratives contribute to the rise of toxic rhetoric, undermining constructive discourse and threatening societal cohesion.

Addressing the Challenges Ahead

The Disicon Conference highlighted the ongoing challenges of tackling disinformation and fostering a more informed, inclusive digital space. Pikasa Analytics is dedicated to addressing these challenges and advancing transparency, accountability, and open dialogue in the region.

Looking to the Future

We are grateful for the opportunity to contribute to this vital conversation and collaborate with other leaders in the field. As we continue to uncover new insights and research, we remain committed to addressing the complex dynamics of information influence and its effects on society.

Stay connected for future updates and groundbreaking findings as we work together to build a more transparent, accountable, and harmonious digital future.

Written by
Hristina Kolova

February 06, 2025

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