Analytics.Live Brings AI-Powered Media Monitoring to One of Latin America’s Most Influential Media Markets

Pikasa Analytics is proud to announce the launch of its operations in Argentina, introducing Analytics.Live, its AI-powered platform for media monitoring, social listening, and advanced analytics, to the Argentine market.

This expansion marks another important step in Pikasa Analytics’ mission to support organizations with real-time insights, audience intelligence, and actionable data across complex and fast-moving media ecosystems.

With Analytics.Live now available in Argentina, businesses, communications agencies, media organizations, public institutions, and research bodies gain access to advanced tools for monitoring narratives, measuring sentiment, and responding strategically to digital conversations as they evolve.

Why Argentina?

Argentina stands out as one of Latin America’s most influential and digitally engaged media markets. A strong tradition of journalism, high internet penetration, and widespread social media use create a fast-paced environment where narratives shift quickly and public debate is highly visible.

Key characteristics of the Argentine media landscape include:

• Highly Influential Media Ecosystem: National newspapers, television networks, radio stations, and digital-first outlets play a central role in shaping public opinion, often influencing conversations beyond national borders.
• High Digital and Social Media Adoption: Internet usage exceeds 90 percent of the population, while social media platforms are used by a clear majority of Argentinians. Facebook, Instagram, YouTube, TikTok, and X are key spaces for news discovery, debate, and narrative amplification.
• Politically Engaged Audiences: Public discourse around politics, the economy, and social issues is intense and continuous, with strong participation across digital platforms.
• Digital-First News Consumption: Online news portals are among the primary sources of information, complemented by social media and video platforms that shape opinion and drive real-time discussions.

These dynamics make advanced, localized media intelligence essential for organizations that need to understand narratives, identify shifts early, and act with clarity.

What Analytics.Live Brings to Argentina

• Comprehensive Media Monitoring
  Track coverage across national and regional outlets, including online news portals, print media, and broadcast channels.
• Narrative and Stakeholder Analysis
  Analyze how industries, competitors, institutions, or political topics are framed and discussed over time.
• Social Media Listening
  Monitor trends, hashtags, influencers, and emerging conversations across major social platforms.
• AI-Powered Insights
  Detect emerging topics, map sentiment shifts, and transform large volumes of data into actionable intelligence.

Serving Key Sectors

• Private Enterprises – Monitoring brand reputation, market dynamics, and competitive positioning.
• Marketing and PR Agencies – Tracking campaign performance, media visibility, and fast-moving narratives across digital channels.
• Media Organizations – Analyzing content performance, audience engagement, narrative trends, and competitive media positioning in real time.
• Public Institutions – Evaluating communication strategies and understanding public sentiment across traditional and digital media.
• Research Organizations and Think Tanks – Conducting in-depth analysis of media coverage, discourse patterns, and influence dynamics with precision.

Built for Local Nuance

Argentina’s media environment combines strong national voices, regional diversity, and high levels of digital engagement. Analytics.Live adapts to this complexity through localized monitoring, linguistic precision, and AI-driven analytics, helping teams move from information overload to strategic clarity.

We are excited to begin our journey in Argentina and to support organizations as they navigate today’s digital-first, data-driven media landscape.

Want to see how Analytics.Live can work for you?
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