Methodology

Pikasa utilized its own intelligence platform Analytics.live to conduct a real-time monitoring of 1.500 media outlets across Western Balkans, Ukraine, Moldova, Bulgaria and thousands of social media channels.

The analytics platform shows media articles along with their respective penetration in social media platforms (Facebook, Instagram, Twitter, YouTube etc.) by counting all types of activities such as likes, comments, shares, views and emotions.


"Pikasa has truly changed our work life for the better! It has allowed us to keep up with the new trends in the online world and be able to provide detailed information to our partners. Pikasa has introduced freshness and easiness into our regular work habits and made work more fun! The openness and receptivity of the Pikasa employees never ceases to amaze us and for that we are extremely grateful."

Sara Mitrovic
NDI Serbia

"We have been cooperating with Pikasa for more than 2 years and we find their service very useful when it comes to learning and following the media environment. This source of information is becoming crucial when making some communication decisions. The team that is part of Pikasa is dedicated to providing the best service and solutions for the client."

Maja Naumovska Saveska
Halkbank AD Skopje

“We live in a time when information is the most valuable resource and Pikasa Analytics provides it in abundance. It helps us to keep up with all the news and social media buzz for both our customers and their competition allowing us to react quickly when a potential crisis erupts. Pikasa Analytics is a smart tool which allows just one click to take us to information that is sublimed, understandable and gives us a basis for planning future communication activities for the customers.”

Jelena Ivanovik
New Moment

“According to our previous cooperation with Pikasa Analytics, and the tool they use to analyze current news, our company has seriously improved the quality of work and the services we provide to our clients. Also, this tool allowed us to save a lot of precious time, as well as resources. We got a method to have current daily happenings and current news in a wider perspective at any time. We highlight and refer to the professionalism of the Pikasa team, professional readiness, cooperation and fulfilment.”

Petar Arsovski
Kreatif Marketing

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