Pikasa.ai Expands to Greece

AI-Powered Media Monitoring Now Available in One of the Mediterranean's Most Dynamic Media Landscapes

Pikasa.ai, the AI-driven platform for media monitoring, social listening, and advanced analytics, is proud to announce the start of its operations in Greece. This expansion marks another milestone in our mission to provide organizations with real-time insights, audience intelligence, and actionable data across complex and fast-changing media ecosystems.

With our launch in Greece, businesses, communications agencies, public institutions, and research organizations can now access state-of-the-art tools to monitor narratives, measure sentiment, and respond strategically to digital conversations as they unfold.

Why Greece?

Greece's media environment is vibrant but highly fragmented, with a dense mix of traditional outlets and digital-first platforms. This complexity makes comprehensive, AI-powered monitoring particularly valuable.

• Fragmented Media Landscape: Greece has one of the highest numbers of media outlets per capita in Europe, creating a crowded and competitive information space.
• High Social Media Engagement: More than 73% of the population are active on social media. Facebook, Instagram, and TikTok each reach a large share of the population, while YouTube has an audience penetration of over 70%. Younger Greeks spend more than 2 hours daily on these platforms, with TikTok and Instagram especially popular among youth and Facebook strong among older audiences.
• Digital News Consumption: Online news portals are among the most influential sources of information, while YouTube plays a major role in shaping public opinion. X (Twitter) is smaller in reach but serves as a hub for fast-moving, real-time debates.

These dynamics underline the need for robust, localized media intelligence tools to help organizations cut through the noise and act with clarity.

What Pikasa.ai Brings to Greece

• Comprehensive Media Monitoring: Track coverage across national and regional outlets, from TV and print to online news portals.
• Narrative and Competitor Tracking: Analyze how industries, competitors, or political topics are framed and discussed in the media.
• Social Media Listening: Follow trends, hashtags, and influencers shaping public opinion across major platforms.
• AI-Powered Insights: From detecting emerging topics to mapping audience shifts, our tools turn vast data streams into actionable knowledge.

Serving Key Sectors

• Private Enterprises: Monitoring brand reputation and market changes.
• Marketing and PR Agencies: Tracking campaign performance and staying ahead of fast-moving narratives.
• Public Institutions: Evaluating communication efforts and understanding public sentiment.
• Research and Think Tanks: Analyzing media coverage and discourse trends with precision.

Built for Local Nuance

Greek media is unique in its mix of strong local outlets, politically engaged discourse, and high social media activity. Pikasa.ai adapts to this complexity with localized monitoring, linguistic precision, and AI-driven analytics, helping teams move from information overload to strategic clarity.

We are excited to begin our journey in Greece and to support organizations as they navigate today's digital-first, data-driven media landscape.

Want to see how Pikasa.ai can work for you?
Request a demo at Pikasa.ai