Bringing AI-Powered Media Intelligence to the Heart of the Middle East's Digital Transformation
In a country where digital innovation is reshaping industries, communication, and public engagement, understanding the conversations behind the change has never been more valuable.
Pikasa Analytics is bringing Analytics.Live to Saudi Arabia, introducing a smarter way to navigate the Kingdom's fast-moving media landscape. By combining AI-powered monitoring, social listening, and advanced analytics, we help organizations look beyond the headlines, uncover emerging trends, and turn digital conversations into meaningful intelligence.
Why Saudi Arabia?
Saudi Arabia is one of the Middle East's most digitally connected markets, with internet access and usage widespread across nearly the entire adult population.
Social media is deeply integrated into everyday life, with platforms such as Snapchat, YouTube, X, Instagram, and TikTok playing a major role in news consumption, public discussions, and digital engagement.
As the country continues to invest in technology, tourism, entertainment, and digital innovation, its rapidly evolving media landscape creates growing opportunities for advanced media monitoring, audience intelligence, and data-driven communication.
What Analytics.Live Brings to Saudi Arabia
Comprehensive Media Monitoring
Track news coverage across national, regional, and international media sources. Identify emerging stories, monitor key topics, and understand how narratives develop across the Saudi media landscape.
Narrative and Stakeholder Analysis
Analyze how public institutions, industries, and major developments are portrayed. Measure sentiment, identify influential voices, and understand conversations surrounding Vision 2030 (Saudi Arabia’s national strategy to diversify its economy beyond oil and drive growth through innovation, tourism, and technology), economic transformation, tourism, and public affairs.
Social Media Listening
Monitor conversations, hashtags, and engagement across supported social platforms. Detect emerging trends, public reactions, and rapidly spreading narratives.
AI-Powered Insights
Transform large volumes of media and social data into actionable intelligence. Identify trending topics, track sentiment shifts, and gain a clearer understanding of the conversations that matter.
Serving Key Sectors
- Media Organizations: Track news coverage, audience engagement, and emerging narratives.
- Public Institutions: Monitor public sentiment, communication strategies, and discussions surrounding national initiatives.
- Marketing & PR Agencies: Measure campaign performance, track audience reactions, and identify emerging communication trends.
- Tourism & Hospitality: Analyze visitor sentiment, destination narratives, and conversations surrounding Saudi Arabia's growing tourism sector.
- Sports & Entertainment: Monitor major events, audience engagement, and public reactions across media and social platforms.
- NGOs, Research Bodies & Think Tanks: Monitor social issues, analyze public discourse, track media trends, and gain insights into community concerns and digital communication patterns.
- Businesses Across All Industries: Monitor brand reputation, track competitors, understand customer sentiment, and identify emerging market trends through real-time media and social insights.
Built for Local Nuance
Saudi Arabia's media landscape brings together established news outlets, dynamic digital platforms, and diverse regional conversations.
With Arabic-language monitoring and advanced analytics, Analytics.Live helps organizations understand how narratives develop and spread across the Kingdom.
As Saudi Arabia's digital landscape evolves, we're turning conversations into insights and data into opportunities.
Beyond monitoring. Beyond metrics. Closer to what matters.