AI-Powered Media Monitoring Now Available in One of Central Europe’s Most Digitally Advanced Markets
Pikasa.ai is expanding its operations to Slovenia, bringing our real-time media monitoring platform Analytics.live to one of Central Europe’s most dynamic and digitally engaged markets. With this launch, organizations across the country can now access advanced AI-powered media analysis, social media monitoring tools, and comprehensive social listening capabilities tailored to Slovenia’s media environment.
This expansion supports Pikasa Analytics’ mission to empower businesses, media organizations, institutions, and research teams with high-quality data analytics for media, media coverage analytics, media sentiment analysis, brand reputation monitoring, and audience engagement tracking - all delivered through an intuitive and powerful platform.
Why Slovenia?
Slovenia stands out as a digitally mature market with a highly active media and social media ecosystem. The rapid pace of public discourse and narrative development in the country underscores the need for precise, real-time insights.
A Digitally Engaged Market
- Over 85% of Slovenians use the internet daily
- High adoption of YouTube, Facebook, Instagram, and TikTok
- Strong presence of influencers and creators driving audience engagement
A Diverse and Fast-Moving Media Landscape
- A powerful mix of national broadcasters, newspapers, and influential online news portals
- Fast responsiveness to political, economic, and social developments
- A fragmented ecosystem where narratives evolve rapidly
These dynamics make Slovenia a strategic market for real-time media monitoring, audience engagement tracking, and competition analysis powered by AI.
What Analytics.live Brings to Slovenia
With the launch of Analytics.live, organizations in Slovenia gain access to a comprehensive set of tools for understanding media visibility, sentiment, and conversation trends across the full digital spectrum.
Real-Time Media Monitoring
Track mentions and stories across national, regional, and local media outlets, including TV, print, radio, and online platforms.
AI-Powered Media Analysis
Automatically detect emerging topics, narrative shifts, tone, sentiment, and key influencers shaping public conversations.
Social Media Monitoring Tools & Social Listening
Monitor hashtags, trends, influencer activity, viral content, and audience reactions across major social platforms.
Competition Tracking & Industry Analysis
Understand how competitors, brands, and key sectors are positioned in the media, comparing sentiment, visibility, engagement and more.
Brand Reputation Monitoring
Capture and analyze every mention that affects brand perception—across mainstream media and social networks.
Media Coverage Analytics & Reporting
Generate clear insights into coverage volume, reach, sentiment, media impact, and audience behavior using intuitive dashboards.
Supporting Key Sectors in Slovenia
Media Organizations & Newsrooms
Strengthen editorial strategies with real-time insights into public narratives, topic trends, sentiment, and audience engagement. Analytics.live helps media teams identify which stories resonate, analyze competitor coverage, and monitor narrative development across platforms.
Private Companies
Gain visibility into market trends, industry narratives, customer conversations, and competitive movement - supported by real-time data and sentiment insights.
Marketing & PR Agencies
Improve campaign performance through continuous feedback loops, social listening, audience engagement tracking, and deep narrative analytics.
Public Institutions
Monitor public sentiment, evaluate communication strategies, identify misinformation trends, and detect emerging issues early through AI-powered media intelligence.
NGOs, Think Tanks & Researchers
Access precise, data-driven insights into media discourse and societal trends to support research, advocacy, and strategic communication work.
Localized Intelligence for the Slovenian Media Space
Analytics.live adapts to the linguistic and contextual specifics of Slovenia’s media ecosystem, supporting:
- Local language processing
- Region-specific topic tracking
- Automated narrative classification
- Sentiment and tone analysis tailored to local communication patterns
By combining AI automation with localized precision, Pikasa.ai helps teams transform media complexity into strategic clarity.
Strengthening Pikasa.ai’s Global Media Intelligence Network
With established operations across the Balkans, Central Europe, and multiple international markets, the expansion into Slovenia enhances Pikasa Analytics’ ability to deliver cross-market insights and integrated media intelligence to organizations operating across borders.
This move reinforces our long-term commitment to building a unified, AI-powered media monitoring ecosystem across regions and industries worldwide.
Explore Analytics.live
Discover how our platform can support your communication, marketing, research, or strategic decision-making.
Request a demo here.
Written by
Anja Nikolovska
November 17, 2025