Analytics.Live Brings AI Powered Media Monitoring to Southeast Europe’s Digital Hotspot

Pikasa Analytics is delighted to announce the expansion of its operations to Croatia. With the rollout of Analytics.Live, our AI powered platform for media monitoring, social listening, and advanced analytics, we are bringing cutting edge media intelligence to one of Southeast Europe’s most dynamic markets.

This move aligns with our mission to equip organizations with real time insights, audience intelligence and actionable data. By harnessing Analytics.Live in Croatia, businesses, agencies, media outlets, public institutions, NGOs, researchers and much more will be able to monitor narratives, measure sentiment and respond strategically as conversations evolve.

Why Croatia?

Croatia boasts a vibrant, digitally engaged population. In late 2025 the country had around 3.84 million residents, and 3.2 million of them were using the internet-an 84.6% penetration rate.

Croatians are highly active on social platforms. Data from late 2025 suggest that online video services could reach more than 70% of the population, while social networks collectively attract roughly three quarters of internet users. Market share data for 2026 show one leading network commanding around two thirds of the social media share, with video sharing services in second place and photo sharing and microblogging platforms holding smaller but notable shares. These channels are central to news discovery, brand engagement and public debate.

Finally, Croatia is pursuing an ambitious digital agenda. Roll outs of fibre to the premises and 5G coverage have progressed faster than the EU average, digital public services such as e health records are among the most advanced in Europe, and the government is investing in areas like quantum communications.

What Analytics.Live Brings to Croatia

Comprehensive Media Monitoring

Track coverage across national and regional outlets, including print, broadcast, digital born media and emerging local platforms. Our system monitors major networks, leading newspapers and a growing array of independent online publishers to capture how stories break and evolve.

Narrative and Stakeholder Analysis

Identify how industries, brands, policymakers and issues are framed. Croatia’s media discussions often focus on politics, tourism, sport, EU policies and public service debates; our platform maps sentiment and influencer dynamics across these topics and much more.

Social Media Listening

Monitor hashtags and conversations on Facebook, YouTube, Instagram, TikTok, and other platforms. With nearly three quarters of the population active on social media, social listening offers an early warning system for emerging narratives, misinformation or viral campaigns.

AI Powered Insights

Leverage machine learning to detect trending topics, measure sentiment shifts and convert millions of data points into actionable intelligence. Whether it’s tracking travel season chatter, election cycle debates or product launches, Analytics.Live surfaces the signals that matter.

Serving Key Sectors

• Private Enterprises - Monitor brand reputation, market sentiment and competitor moves in a market where consumer narratives are shaped by a blend of television, online news and social platforms.
• Tourism & Hospitality - Track traveler feedback and destination narratives-essential for a country that welcomes millions of visitors each year.
• Marketing and PR Agencies - Measure campaign performance across channels and respond to fast moving narratives; Croatia’s digital advertising market grew more than 13% in 2024, creating opportunities and competition.
• Media Organizations - Analyze content performance, audience engagement and competitor positioning. As only 6% of audiences pay for online news, understanding engagement drivers is critical.
• Public Institutions - Evaluate communication strategies, gauge public sentiment on reforms and monitor how policies like the digital decade initiatives are received. With digital inclusion gaps for certain groups, insights can guide targeted outreach.
• Research Bodies and Think Tanks - Conduct in depth analysis of media coverage, discourse patterns and influence networks-especially valuable when digital issues intersect with policy debates.

Built for Local Nuance

Croatia’s media environment combines nationally dominant broadcasters, influential tabloids and a diverse independent scene. Narratives often travel across borders due to a large diaspora, regional cultural ties and the country’s tourism driven economy. Analytics.Live is designed to handle these complexities. Our platform supports Croatian language, recognizes local dialects and regional place names, and can distinguish between domestic and diaspora conversations. It also adapts to evolving digital behaviours: from high Facebook and YouTube penetration to growing use of video centric platforms like TikTok and Instagram.

We’re thrilled to embark on this journey in Croatia and to empower organizations navigating a digital first, data driven media landscape.