The following presentation reflects the media presence of the 10 Joint Stock Companies that are part of the MBI10 index of the Macedonian Stock Exchange.

The monitoring of PIKASA ANALYTICS presents the results of 400 monitored digital media, which in total published over 300,000 news items during February (politics, economy, sports, culture, technology, chronicle, etc.). Some of these news refer to the activities of the largest and most successful joint stock companies, participants in the MBI10 index.

The attached results show:

- How many media announcements were mentioned

- How many times have they been mentioned on social networks Twitter, Facebook, Instagram and YouTube.

- How many total reactions were caused by the posts where they were mentioned (sum of likes, shares, emotions and comments)

- Comparison with the previous month (January) - whether there is an increase or decrease in the number of mentions and reactions.

Besides the banks, which make up half of the MBI10 index, the other 5 companies are from different industries and therefore the table has no character of comparison of companies from different industries.

In the Pharmaceutical industry, Alkaloid AD participates with over 80% of all activities in the industry, and the most mentioned topic is Drugs.

Of all the companies analyzed from the MBI10 list, Makedonski Telekom with its campaigns caused the largest number of reactions from readers and dominates with 60% of the total activities in the industry, while Makpetrol participates in 62% of the reactions related to the Oil Industry, where a topic mentioned in February is: "Fuel prices".

* Monitoring is enabled by Picasa's analytics.live platform, which tracks over 2,000 media outlets in the Western Balkans and major social media (Facebook, Instagram, Twitter and YouTube) and offers comprehensive and real-time analytics to track the overall media landscape in the country, in at the same time enabling their clients to measure their influence and presence in the media and to compare themselves with the activity of selected competitors.

* Data is public.

"Pikasa has truly changed our work life for the better! It has allowed us to keep up with the new trends in the online world and be able to provide detailed information to our partners. Pikasa has introduced freshness and easiness into our regular work habits and made work more fun! The openness and receptivity of the Pikasa employees never ceases to amaze us and for that we are extremely grateful."

Sara Mitrovic
NDI Serbia

"We have been cooperating with Pikasa for more than 2 years and we find their service very useful when it comes to learning and following the media environment. This source of information is becoming crucial when making some communication decisions. The team that is part of Pikasa is dedicated to providing the best service and solutions for the client."

Maja Naumovska Saveska
Halkbank AD Skopje

“We live in a time when information is the most valuable resource and Pikasa Analytics provides it in abundance. It helps us to keep up with all the news and social media buzz for both our customers and their competition allowing us to react quickly when a potential crisis erupts. Pikasa Analytics is a smart tool which allows just one click to take us to information that is sublimed, understandable and gives us a basis for planning future communication activities for the customers.”

Jelena Ivanovik
New Moment

“According to our previous cooperation with Pikasa Analytics, and the tool they use to analyze current news, our company has seriously improved the quality of work and the services we provide to our clients. Also, this tool allowed us to save a lot of precious time, as well as resources. We got a method to have current daily happenings and current news in a wider perspective at any time. We highlight and refer to the professionalism of the Pikasa team, professional readiness, cooperation and fulfilment.”

Petar Arsovski
Kreatif Marketing

Recent Post

Categories