The following presentation reflects the
media presence of the 10 Joint Stock Companies that are part of the MBI10 index
of the Macedonian Stock Exchange.
The monitoring of PIKASA ANALYTICS presents
the results of 400 monitored digital media, which in total published over
300,000 news items during February (politics, economy, sports, culture,
technology, chronicle, etc.). Some of these news refer to the activities of the
largest and most successful joint stock companies, participants in the MBI10
The attached results show:
- How many media announcements were
- How many times have they been mentioned
on social networks Twitter, Facebook, Instagram and YouTube.
- How many total reactions were caused by
the posts where they were mentioned (sum of likes, shares, emotions and
- Comparison with the previous month
(January) - whether there is an increase or decrease in the number of mentions
Besides the banks, which make up half of
the MBI10 index, the other 5 companies are from different industries and
therefore the table has no character of comparison of companies from different
In the Pharmaceutical industry, Alkaloid AD
participates with over 80% of all activities in the industry, and the most
mentioned topic is Drugs.
Of all the companies analyzed from the
MBI10 list, Makedonski Telekom with its campaigns caused the largest number of
reactions from readers and dominates with 60% of the total activities in the
industry, while Makpetrol participates in 62% of the reactions related to the
Oil Industry, where a topic mentioned in February is: "Fuel prices".
* Monitoring is enabled by Picasa's
analytics.live platform, which tracks over 2,000 media outlets in the Western
Balkans and major social media (Facebook, Instagram, Twitter and YouTube) and
offers comprehensive and real-time analytics to track the overall media
landscape in the country, in at the same time enabling their clients to measure
their influence and presence in the media and to compare themselves with the
activity of selected competitors.
* Data is public.