In January 2025, Pikasa analyzed the top 10 most engaged companies on Facebook in Bosnia & Herzegovina to understand the trends shaping social media interactions in the country. Through this analysis, we categorized the companies by industry to assess which sectors were leading in terms of engagement. The results were striking: the Supermarket and Food industries emerged as the dominant forces, claiming 6 out of the top 10 spots.

Why Supermarkets and Food Lead Engagement in Bosnia & Herzegovina

The overwhelming success of supermarkets and food companies on Facebook can be attributed to several key factors. These industries are central to consumers' everyday lives, with posts often focusing on promotions, discounts, and seasonal offers. This regular content encourages significant interaction from Facebook users, who are keen on saving money and staying up-to-date with deals on essential items.

Such promotions naturally lead to a high level of engagement as users like, comment, and share posts to spread the word about attractive deals. The excitement around savings, especially in the supermarket sector, provides a steady stream of interactions, keeping these companies at the top of the engagement rankings.

Cosmetics: A Close Competitor

Following closely behind, the cosmetics industry claimed two spots in the top 10. Products in this sector naturally spark personal interest and social engagement, as beauty enthusiasts often share reviews, experiences, and recommendations. Social media plays a key role in the beauty industry, with influencers and brands frequently collaborating to further drive engagement. The combination of user-generated content and brand-driven posts leads to consistent interaction in the form of likes, comments, and shares.

Electronics and Home Furniture: Niche but Engaged

The electronics and home furniture industries, while less represented, still had a notable impact on Facebook engagement. One electronics company and one home furniture company made it into the top 10. Electronics brands typically experience spikes in engagement during product launches, special promotions, or holiday sales, where consumers eagerly engage with content to learn about new technology or exclusive deals.

Home furniture companies, though posting less frequently, can still generate strong engagement through visually appealing content like new design showcases or exclusive offers. These posts attract consumers interested in decorating or renovating their homes, which is why this sector can still perform well on social media.

The Supermarket and Food industries clearly dominated Facebook engagement in Bosnia & Herzegovina during January 2025. Their success was driven by the essential nature of their products and consistent, engaging promotions. While cosmetics, electronics, and home furniture didn't dominate in terms of the number of companies represented, they still played significant roles in the overall engagement landscape. The success of these industries shows the power of strategic social media content, targeted promotions, and the deep connection that certain products can build with consumers online.