Pikasa, a data analytics company specialized in monitoring of digital media, has conducted an analysis for the banking sector in Bulgaria.

For this report, Pikasa analyzed the Banks' official pages on social networks, through its real-time software platform analytics.live, which generated the data below:

Figure 1: Number of posts on Banks official Facebook pages and total number of engagements (like, share, comments and emotions).

Figure 2: Number of posts and reels on Banks official Instagram pages and total number of engagements (likes and comments).

If you want to learn more about:

Which are the most active media/social channels in your industry?

What are the topics of interest?

Who are the competitors and what they say?

What are the peak hours of activity and what trends are being observed?

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[email protected]