The top 5 Facebook pages in Albania for audience reactions and engagement in April belong to political and religious leaders.

Prime Minister Rama leads the list, followed by two Muslim religious leaders, Elvis Naçi and Ahmed Kalaja from Tirana, fourth is the mayor of Tirana, Erion Veliaj followed by opposition leader Sali Berisha.

If we look at the average number of reactions per post, Elvis Naçi has almost 3 times more reactions than Prime Minister Rama, which shows that the audience is more and more interested in religious and social topics than politics.

For this ranking, primary parameter is the total audience engagement during the month. Some leaders publish as high as 10 posts per day (Sali Berisha) and some publish as low as 2 posts per day (Elvis Naci). Seen from that perspective, the highest average engagement per post belongs to Elvis Naci with 11.900 reactions per post, followed by Edi Rama with around 4.600 reactions per post, or 2.5 times less than Elvis Naci.

In terms of direct audience involvement, again Elvis Naci has 73.000 comments, or 2.400 comments every day, compared to 340 for Mr. Rama.

Pikasa, as a Data Analytics company specialized in monitoring digital media, for its analytical purposes has analyzed the official Facebook pages in Albania during the month of April, ranked according to number of engagements (like, share, comments and emotions).

For this analysis, we used our software platform, which generates data in real time.