The betting industry in Serbia is very active on social media, using these platforms to reach and engage a large audience. Most of their posts focus on sports betting, sharing things like betting odds, match previews, live updates, special offers, and results. They use eye-catching images and encourage people to act quickly by offering limited-time promotions, which keeps their followers interested and excited.
What really stands out about the betting industry is how much attention it gets. On average, their posts get between 200 and 2,000 likes, comments, or shares—far higher than the average of 158 interactions for posts in other industries. This shows that people in Serbia are highly interested in betting and that the betting companies are doing a good job of keeping them engaged through social media.
The high level of engagement reflects the strong interest in sports and betting in Serbia. The fact that betting companies consistently get more attention than other industries shows how popular betting is and how well these businesses are connecting with their audience.
This analysis was conducted by Pikasa's real-time platform analytics.live in August, by monitoring the official social media channels of betting companies, as well as mentions from other sources. The data highlights the impressive social media presence of the betting industry in Serbia and demonstrates how their content strategy is resonating strongly with the audience.