Montenegro Banking sector highlights Social Responsibility as key engagement driver
Pikasa Analytics’ August 2025 media monitoring of Montenegro’s banking industry shows that Corporate Social Responsibility (CSR) is the strongest driver of public engagement. Tracking 107 news stories across 135 media outlets, our analysis found that CSR accounted for 53.3% of all coverage and generated 84.8% of audience interactions, far more than informative news, PR, or advertising. By combining advanced data analytics with regional expertise, Pikasa reveals how Montenegro’s banks are leveraging CSR initiatives such as wildfire relief funds and humanitarian partnerships to strengthen community trust, loyalty, and long-term positioning in a competitive market.
Pikasa Analytics has conducted an analysis on media monitoring of the Banking Industry in Montenegro during August 2025.
The banking sector in Montenegro is important not only for financial services but also for supporting the community. In a competitive market, banks try to stand out by showing that they are responsible and community-focused. One of the main ways they do this is through Corporate Social Responsibility (CSR) activities, which help build trust, customer loyalty, and long-term success.
A recent media analysis by Pikasa shows how banks are presented in the news:
- 53.3% of the coverage was about CSR
- 22.8% was informative news
- 9.5% was PR or corporate communication
- 5.7% was advertisements or marketing
- 5.7% was sponsorships
- 3% was other topics
CSR News Highlights
Recent CSR initiatives in Montenegro’s banking sector have focused on supporting communities affected by crises and promoting social welfare:
- The Government of Montenegro opened dedicated donor accounts to aid citizens recovering from recent wildfires, with Crnogorska komercijalna banka (CKB) managing both national and international transactions.
- Lovćen Banka contributed to supporting wildfire victims in Podgorica and opened a dedicated account to facilitate additional donations.
- The humanitarian project “Djela koja se prepoznaju” (“Acts That Are Recognized”), a collaboration between Universal Capital Bank and Visa, provides monthly donations to institutions and organizations in need. Focus areas include children’s welfare, healthcare, school equipment, environmental protection, and support for the elderly. The project began with a donation to the Public Health Institution - Cetinje, earmarked to improve pediatric care.
Corporate Social Responsibility (CSR) news generated 84.8% of all engagements (likes, shares, and comments) across news related to the banking industry.
Other Content Types
Banking industry news in Montenegro has centered on several key areas:
- The Special State Prosecutor’s Office investigation into Barska plovidba.
- Wildfires in Podgorica, Nikšić, and Danilovgrad, with national and international support efforts.
- Cultural sponsorships: Toni Cetinski’s concert at the Hyatt Summer Stage festival, Džada Film Fest, and regional theater performances.
- Financial performance reports showing continued growth but lower profitability compared to 2024.
- Discussions on profitability pressures and dividend distributions by leading institutions.
Although informative news, PR, advertising, sponsorships, and other news made up 46.7% of total content, they generated only 15.2% of overall engagements - showing that audience interest remains significantly lower compared to CSR news.
Media Coverage Reach
(August 2025, 135 media outlets, 107 news stories for the entire industry).
Top 5 Media Outlets covering banking industry news in Montenegro (August 2025):
- Antena M - 12 articles
- Pobjeda - 7 articles
- Portal Analitika - 5 articles
- Vijesti - 5 articles
- MINA Servis - 5 articles
Written by
Meriton Nagavci
September 11, 2025