In 2025, organizations that failed to understand public discourse paid the price. Millions of posts and articles published across social media and digital news platforms shaped opinion, influenced decision-making, and escalated crises faster than ever before. Analytics.live enables organizations to track, analyze, and interpret these conversations at scale, providing real-time visibility into the topics that truly command public attention.

Pikasa Analytics was built for this reality

Operating across 30+ countries, Pikasa continuously monitors thousands media outlets and hundreds of thousand social media channels, tracking how public narratives form, spread, and evolve. By analysing millions of posts and articles from digital public sources, Pikasa transforms overwhelming volumes of content into clear, actionable intelligence for decision-makers.

From Information Overload to Strategic Visibility

Most organizations face the same problem: too much data and too little clarity. News articles, social posts, blogs, and online commentary move at extraordinary speed, often crossing borders within hours. Traditional monitoring tools struggle to keep up, especially when conversations spike suddenly or fragment across platforms.

Pikasa addresses this challenge by continuously monitoring thousands of topics and categories, from geopolitics and elections to justice reform, public safety, and social unrest. This breadth ensures that no relevant issue is missed, even before it becomes a headline.

For this 2025 analysis, Pikasa monitored a broad spectrum of public conversation-spanning thousands of topics and categories, from one-time breaking events and niche policy debates to sustained, lower-volume issues that rarely make headlines. From this full landscape, we highlight the topics that generated the greatest combined volume of posts and articles, bringing focus to the moments when public attention concentrated most clearly. The result is not a narrow view of the year, but a sharp lens on the conversations that had the greatest visibility and impact.

When Crisis Overpowered the Conversation

Pikasa’s data shows that public discourse concentrates most strongly around conflict, crisis, and political moments. Wars and geopolitical tensions generate sustained attention; tragic events drive sudden spikes, and local elections consistently dominate national conversations. Understanding these dynamics is essential for organisations operating in fast-moving, high-risk environments. Across 13 countries, Pikasa Analytics identified conversation peaks that illustrate just how powerful and fast-moving digital discourse has become:

• 1,6+ million posts and media articles referenced Russia’s aggression in Ukraine across multiple markets
• 753,000+ mentions of the war originated from Ukraine alone
• 436,000+ posts and media articles focused on political instability and division in Kosovo
• 189,000+ posts and media articles were driven by mass protests in Serbia
• A Kochani tragedy in North Macedonia generated 80,000+ articles and posts within a short period
• Corruption-related content appeared among the top topics in five different countries, generating more than 300,000+ posts and articles

These figures represent moments when public attention surged, when narratives formed rapidly, and expectations for response intensified. For organizations operating in these environments, understanding such spikes is essential.

Global Themes, Highly Local Impact

One of the most important insights from 2025 is that global and local conversations are deeply intertwined, but rarely identical.

Certain themes appeared repeatedly across borders. Geopolitical conflict, elections, corruption, and questions of governance featured prominently in many countries. At the same time, Pikasa’s analytics revealed how local context determines which issues dominate attention.

Examples include:

• In Albania, anti-corruption efforts took center stage. The Special Prosecution Office (SPAK) alone generated over 130,000 digital pieces, reflecting intense public focus on accountability and justice.
• In Serbia, student-led protests and road blockades became the defining topics of the year, producing nearly 190,000 posts and articles.
• Kosovo recorded the single highest topic volume in the dataset, driven by political division, parliamentary elections, and debates around foreign interference.
• In Bangladesh, sustained attention on governance, corruption, and human rights created consistently high levels of discussion throughout the year.
• Belarus combined international geopolitical discourse with domestic focus on elections and political prisoners, shaping a distinct national conversation.

These differences underline a critical point: volume alone is not enough. Understanding where attention concentrates, and why, is what enables effective communication and decision-making.

What Pikasa Delivers Beyond Monitoring

Pikasa Analytics is designed not just to observe conversations, but to support action.

Through a single, intuitive platform analytics.live , organisations can:

• Monitor millions of posts and articles in near real time
• Monitor engagement and reach
• Detect hidden narratives behind the stories
• Detect sudden spikes linked to protests, crises, or scandals
• Compare attention levels across countries and regions
• Identify which issues require immediate response and which can be observed over time

By combining scale with structure, Pikasa Analytics helps teams move from reactive monitoring to proactive insight.

Why This Matters Today

Public attention is no longer stable or predictable. Topics can move from marginal to dominant in hours, shaping media narratives, reputations, and policy debates before organizations have time to respond.

Those with partial visibility are forced into reactive mode. Those with comprehensive insight can act early, communicate clearly, and reduce risk.

By monitoring 30+ countries, thousands of media outlets, and tens of thousands of social channels, Pikasa gives organizations the situational awareness they need to operate with confidence in complex environments.

Conclusion: Clarity at the Speed of Conversation

The defining conversations of 2025, from war and protests to corruption and sudden tragedy, demonstrated how fast, fragmented, and influential public discourse has become.

Pikasa Analytics transforms this complexity into clarity. By tracking thousands of topics and surfacing the ones that matter most, Pikasa turns millions of digital conversations into meaningful insight.

If you want to understand where attention truly concentrates, and how to respond with confidence, it starts with Pikasa analytics.