In Kosovo, supermarkets dominate as the most engaged businesses on Facebook. Remarkably, 4 out of the top 5 most engaged companies on the platform are supermarkets. This highlights the strong connection Kosovars have with the food industry and the effectiveness of supermarkets in engaging with their audience online.


Why Supermarkets lead on Facebook

Essential role in daily life:

Supermarkets are essential for providing food and household items, which makes them a vital part of people’s daily lives. This necessity drives high interest and interaction with their Facebook pages.

Active social media presence:

Supermarkets in Kosovo frequently post about discounts, promotions, and special offers. Posts like these attract a lot of engagement because they help people save money and plan their shopping.

Community and culture:

Food is deeply connected to Kosovo’s culture and traditions, such as family gatherings and celebrations. Supermarkets often share content like recipes, local product features, or holiday-themed promotions, which resonate with people on a personal level.

Interactive campaigns:

Supermarkets use Facebook to run giveaways, contests, and loyalty programs, which encourage likes, shares, and comments. This builds a sense of community among followers.

Support for local producers:

Many supermarkets highlight locally produced goods, creating a connection between the food industry and national pride. This boosts customer loyalty and engagement.

The People-Industry Connection:

Kosovo’s connection to the food industry goes beyond transactions. Supermarkets play a crucial role in the economy, employing many people and supporting local farmers and suppliers. Additionally, shopping for food is not just a chore—it’s often a social activity, where people interact with friends, neighbors, and vendors.

The combination of cultural significance, economic impact, and active social media engagement explains why supermarkets are the most followed and interacted-with businesses on Facebook in Kosovo. They are not just businesses; they are community hubs that connect people to food, culture, and each other.

This analysis was conducted by Pikasa Analytics through its real-time platform analytics.live for the Kosovo market in November.

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