For this analysis, Pikasa has analyzed over 150 digital media in Albania, including portals, televisions, radio and digital media outlets through its real-time analytics software platform

Pikasa also monitors social media channels such as Facebook, YouTube, Instagram, Twitter and Tiktok.

The monitored period is from April 14 to May 12, 2023, respectively the time when the political campaign officially began in Albania.

The top candidates according to the number of public reactions have mostly attracted public attention on Tiktok, followed by Facebook and Instagram.

On the topic "Local Elections in Albania" was present in 13% of the total media articles produced in the digital media in Albania in the monitored period, but the public reactions cover only 10% of the general public reactions.